Accurate and ethically driven communications are key ingredients for effective product launches, particularly when product safety representations are at stake. This interactive presentation explores how clear, factual, and ethically grounded messaging influences product safety outcomes throughout the product lifecycle, from design and testing to certification, reporting, and market introduction. Participants will examine the principles of effective communication, learn how to distinguish between marketing enthusiasm and misleading claims, and understand the role ethics plays in maintaining credibility, compliance, and consumer trust. Through practical examples, including emerging technology marketing scenarios and product safety certification reports, attendees will see how communication choices can either strengthen or undermine safety objectives. The session will highlight common communication pitfalls, demonstrate strategies for presenting technical and safety information accurately, and discuss the legal, professional, and ethical responsibilities associated with product claims. Audience participation and discussion will help bring these concepts to life through real-world perspectives and applications. Attendees will leave with actionable insights for developing communications that are both compelling and responsible, supporting successful product launches while upholding the highest standards of product safety and ethical practice.
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If you have any issues with receiving your PDH or filling out the form, please contact the IEEE Continuing Education Staff at (mailto:credentials@ieee.org)(mailto:credentials@ieee.org).
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Speaker(s): Jim Bender, P.E.
Agenda:
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Virtual: https://events.vtools.ieee.org/m/574456
